At a time of rising global recognition and demand for the work of Nigerian creative talents, the perennial challenge has been that to compete properly with their international counterparts, Nigerian creatives need better branding, access and positioning. Industry experts have also pointed out that brands have failed to maximise their potential because of of the sub-par representation they currently get.
TMC, which began operations in March 2016, primarily in the
entertainment, sports, media and art sectors, is set to change all
that, and bring Nigerian talents to the same table with their
international counterparts. Incorporated in Nigeria with strong
international affiliations across Africa, North America, and Europe, TMC
was founded by serial investor and art aficionado Idris Olorunnimbe.
The company set out with a mission ‘to continually improve
on content, bridge the gulf between local talents and their foreign
counterparts in line with international best practices’. With a
formidable team parading some of the brightest young professionals in
entertainment, fashion, arts, finance, law and media, TMC is fully
prepped to deliver its objective to raise the profile of local talents.
Mr. Olorunnimbe, who also serves as Chief Executive
Officer, sums up the TMC vision this way, “With the constant expansion
of the entertainment industry and growth of sporting activities, our
vision is to remain the leading African talent and event management
outfit, representing the biggest talents in entertainment, sports,
media, the arts and other relevant areas.”
Mr. Olorunnimbe added, “Our focus is now to expand the
recruitment of agents to create a new enduring institution in this
country.”
According to him, TMC will focus on the core functions of
talent representation but will, allied with corporate organisations,
also provide a wide range of financial and advisory services, manage
endorsement portfolios, and package bespoke events for domestic and
international markets.
Within a short spell, TMC has already sent shock-waves into
the industry by signing management deals with some of Nigeria’s biggest
talents, including Nigeria’s biggest record label Mavin Records, renowned disc jockey DJ Jimmy Jatt, award-winning visual artist and writer Victor Ehikhamenor, media personality Bunmi Davies, artist/jeweller Mode Aderinokun and the doyenne of Nigerian broadcast media, Funmi Iyanda.
After signing the deal with TMC a few weeks ago, Mavin
Records CEO, Don Jazzy, said, “We are stepping into the future with The
Temple Management Company as they redefine creative talent management in
Nigeria.”
The TMC board includes luminaries of Nigerian industry and
enterprise such as Mr. Tunde Folawiyo and Mr. Ajibola Abudu. The
diversity of the Executive team includes individuals who have worked
with Nigeria’s leading law firm, Zenith Bank, Samsung, McDonalds, Nestle
UK, Eurosport, the English Football Association, 234Next, the Lagos
State Government and in the music industry, with LA Reid, Pharrell,
Jamie Foxx and Sean ‘P Diddy’ Combs.
Twitter: @thetempleco
Instagram: @thetemplecompany
Email: info@thetemplecompany.com
www.thetemplecompany.com
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